Your business needs to stand out from the rest of the pack in the digital platform. Your company must offer the target audience something that other sites don’t have. It may be in the form of your content, layout, or brand aesthetics. Whatever way you think, you need to ensure that your target audience will enjoy such an element and make it important for them to come back to your page.
There are thousands of templates available in different content management systems software all over the internet. There are also millions of pages, all competing for client attention and site traffic. Your challenge as a company is to ensure that your site will become one of the highest-ranking pages in the relevant search engine results pages. You need to ensure that your page will be searchable and the content and other elements elevate it from the others.
Your company will reach this goal easily if you use custom web design as one of your selling points. This will allow your company to create its brand identity and help with brand recognition and awareness endeavors. A custom page will make your company stand out because it will also help search engine optimization efforts. The better the SEO ranking, the more visible the site becomes, which leads to better engagement and conversion figures.
Let’s delve into a few custom website design samples to inspire you when you put up your page.
E-commerce niche: Vortic watches
If you’re an e-commerce store and want to capture your audience’s attention, we suggest you look at this site. Powered by Shopify CMS, it brings its products to life with video features that show how well-crafted the product is. Your custom design can mimic theirs, especially if you offer luxury items that guarantee a premium experience or status when bought.
Educational services niche: Play Street Museum
If your company caters to kids, then you’ll have a great time navigating the Play Street Museum website. It boasts of a webpage that’s clean and easy to look at with highly navigable features. Despite it having several links, the site doesn’t feel cluttered at all. It also appeals to the inner child in us as it features enough color to make it look childlike and playful.
Casual dining niche: Rise
If you’re looking for an effective minimalist style website, look no further than Rise. It’s a café based in Connecticut that wows customers with its menu offerings. It’s powered by Squarespace, and it latches on to the idea that diners want something directly appealing to their needs. The site’s highly navigable and incorporates attractive images and icons that help customers choose what they want from the menu. Easy and straightforward equate to success in this case.
Non-profit organization niche: Woofgang & Co.
If you want to create a website for a non-profit organization, this page can be your inspiration. Powered by Weebly, it’s a versatile site that allows clients to buy products online or donate to the cause. It’s a pretty effective method of getting people to open their wallets because it incorporates images and videos that appeal to their target clients.
Portfolio building niche: Thai Pham
As an artist, you want to create an interactive portfolio that will showcase your skills. Get inspired by Thai Pham, a website built using the Wix CMS. Though limited in text, the content speaks for itself and highlights the artistry of the content creator. The CMS provides different templates that creatives can take advantage of to showcase their skills to create a terrific portfolio for networking and linkages.
Web-design niche: LLT Group
If you want to take advantage of the Shopify CMS, you need to look at this site even if you’re not an e-commerce store. The group highlights its notable clients and has a few call-to-action buttons that help in client conversions. They showcase their social proof as evidence of their expertise. If you want to go this route, you can install the Rize Review widget to help you provide customers with the evidence they need about your potential. It will help you get it free website reviews from clients as part of your online reputation management strategy.
Custom websites help your company increase its visibility and brand recognition. The more people who recognize and appreciate your custom site design, the better it will be for your company. You can incorporate different elements to ensure that your page reflects your brand and identity.